If you’ve ever tried to sell on Redbubble, you know the biggest challenge isn't just making a great design it’s actually being found among millions of other products. While many sellers guess what might be popular, successful artists use data to find "gaps" in the market.
In a strategy for niche research, here is how you can use the POD Automation Redbubble Trends Tool to find high-potential, low-competition niches without spending a dime.
1. Access the Trend Dashboard
The first step is to head over to the Redbubble Trends Tool on POD Automation. Unlike manual searching on Redbubble, this tool provides a curated daily list of search phrases that are currently gaining traction.
At the top of the dashboard, you’ll see a "Last Update" timestamp, ensuring you’re looking at fresh data from today’s buyers.
2. Sorting for the "Competition Gap"
The key to this strategy is finding niches where demand is high but the number of designs is low.
The "Results" Column
Look at the "Results" column in the POD Automation table. This shows exactly how many products are currently live for that keyword.
The Strategy
Focus on phrases with low results (ideally under 200, and even better if they are under 50). By entering a niche with only 15 or 20 competing designs, your new upload has a much higher chance of appearing on the first page immediately.
3. Understanding the Niche Score
One of the best features of POD Automation is the Score (0-100) assigned to each trend.
- A high score indicates a strong "winning opportunity."
- This metric combines search volume and competition data to tell you if a niche is worth your time.
If you see a keyword with a score over 70 and results under 100, you’ve found a "gold mine" niche.
4. Trends vs. Evergreen: Know Your "Season"
POD Automation explicitly labels each keyword under the Season column:
- Evergreen: These are niches like "Baking" or "Gardening" that sell all year round. They provide a stable, long-term passive income.
- Hype/Seasonal: These are fast-moving trends related to holidays (like St. Patrick’s Day) or pop culture events. These can lead to a massive "burst" in sales but may fade over time.
A healthy shop should have a mix of both.
5. Safety and Verification (The "Gut Check")
Not every trending phrase is safe to use. Many low-competition results are actually branded terms or movie quotes that could get your shop banned. Before you design:
- Check for Brands: If a keyword sounds like a band name (e.g., "My Chemical Romance") or a movie title, stay away.
- Search Redbubble Manually: Click the keyword to see the live results.
If the top-selling designs look like licensed photos or direct "rip-offs," it is a copyright trap. Look for niches where you can provide an original creative take.
6. Analyzing Top Categories
Before you start designing, look at the Category column. If a trend is specifically performing well in "Graphic Tees" or "Stickers," make sure your design is optimized for those specific products. For example, stickers often perform better with bold outlines and transparent backgrounds.
Final Thoughts
Finding success on Redbubble is about working smarter, not harder. By using the POD Automation Redbubble Trends Tool, you can stop guessing and start creating designs for niches where people are already looking to buy.
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