5 Must-Do Steps to Launch Your Redbubble Shop Correctly

Starting a Print on Demand business on Redbubble is an exciting journey, but hitting "sign up" is just the beginning. Many new sellers wonder why they aren't getting traffic, only to realize their shop isn't fully active yet.

To ensure your designs are actually visible to the millions of customers on the platform, you need to follow a strict setup checklist. Based on expert advice, here are the five essential steps you must take to launch your Redbubble shop correctly and start making sales.

1. Upload at Least 10 Designs Immediately

While Redbubble technically requires a minimum of five designs to make your shop public, stopping there is a rookie mistake. To give your shop a fighting chance, aim to upload at least 10 designs as soon as you start. Ideally, you want to push that number closer to 100.

Why does volume matter?

• Data Gathering: More designs mean more data. You'll learn faster which styles and topics resonate with buyers.
• Customer Choice: A fuller shop looks more professional and gives potential followers more reasons to stick around.
• Algorithm Favorability: Active shops with consistent uploads often perform better in search results.

2. Pick One or Two Niches to Start

When you have 100 different ideas, it's tempting to upload everything from cute cats to heavy metal skulls. However, to build a brand that customers actually want to follow, you need focus.

Stick to one or two specific niches initially. This creates a consistent "look and feel" for your store. If a customer lands on a design of a funny pug and visits your profile, they should see more designs that appeal to that same interest. This increases the likelihood of them favoriting your shop and returning later.

3. Complete Your Store Information

An incomplete profile screams "amateur" to buyers and to Redbubble's algorithm. You must fill out every available field in your shop settings:

• Banner & Logo: Create a custom banner and upload a professional-looking avatar.
• Bio: Write a compelling description in the "About" section telling customers who you are and what you create.
• Social Links: Connect your Instagram, Pinterest, or other artist social accounts.

4. Check Your Dashboard for "Incomplete" Steps

This is the most common reason new shops fail to launch. Regularly check the shop setup section of your dashboard. Redbubble has a checklist that must be 100% complete before they "turn on" your shop in search results.

Pay special attention to:

• Confirming your email address.
• Verifying your mobile phone number.
• Adding valid payment details (PayPal or Bank Account).

If any of these are missing, your designs will remain hidden, no matter how good they are.

5. Look Up Your Own Store

The final test is the "Search Test." Once you believe you are set up, log out (or use an incognito window) and search for your shop name on Redbubble.

This confirms two things:

1. Your store is indexed and searchable.
2. Your works are visible to the public.

If you can't find your designs, go back to Step 4 immediately. There is likely a missed verification step in your dashboard preventing your launch.

Get these five fundamentals right, and you'll clear the path for your first sale. Now, go fill that shop!